I don't love QR (Quick Response) codes much. I appreciate how they can be useful:
- Nothing like scanning a produce item in the grocery store to find the back-story on just how organic it is and perhaps even "following it" on fb as it is juiced by another customer later that day
- Being in an airport and scanning a code while on the move to learn of a nearby deal, value or offer. Then becoming excited that they QR code enticed me to purchase a Brookstone travel pillow as a result ---that I will never use again.
- Standing in line for a lunch, becoming bored of staring at my mobile phone, and then looking up to see a QR code, and then becoming suddenly un-bored of my phone again as I scan the code to find out the salad bar has its own community that I should become a fan off.
But even if they could provide consistently useful information at the point in time and place that it is needed, I can't get past that we're just bar-coding life's experiences with something ugly.