This magazine ---about the “the world of women,” -- Do women read it? It's still in every super market. From my early days, I could remember my grandmother subscribing to Woman's World, but I just don’t recall it looking this strange. What exactly are the editors shooting for here?
- Anyone (man or woman) can be a "cover girl" with a delicate color correction
- You, the customer in the checkout line, are on acid again this fine Tuesday in February
- We (the magazine editors) believe a “woman’s world” should look a lot like the cover
- Or just the simple thought: “A great week, made easy!”
The following week, I get off the train in Milan, in a station.
Now granted, the Italians have some strange advertising persuasions of their own. But somehow it was hard to miss the impact of the Italian Triumph depicted here. Was I memorized? Absolutely:
As I walked down the platform, I noticed another ad, for some Italian toothpaste.
It occurred to me that perhaps the editors of Woman's World consulted on some of the design choices: the teeth appear appropriately white and this woman is apparently very content about that. It also looks like God is coming for a visit today. Teeth so white that you feel like you're traveling to another galaxy and God has your back. Far out.